China’s e-commerce platforms help unlock global markets for South Korean brands

South Korean e-commerce companies are leveraging Chinese platforms to expand global market access for Korean brands. This strategy offers a cost-effective way for sellers to reach consumers in China and other overseas markets without establishing local operations. For example, 11street, a major South Korean online marketplace, has launched a storefront on JD Worldwide, JD.com's cross-border e-commerce platform. This new store features products from approximately 350 Korean brands, primarily in beauty, processed foods, fashion, and health supplements. The platform handles logistics and marketing, allowing sellers to focus on product registration. This initiative aims to capitalize on the growing demand for Korean products internationally.