Chinese automotive suppliers speed up localisation to increase global market share

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Chinese automotive suppliers, particularly in the EV sector, are accelerating localization efforts to expand their global market share. These companies, including battery and lidar sensor manufacturers, aim to design products tailored to international markets. Experts suggest that while Chinese vendors possess production and technological advantages, local R&D and manufacturing, potentially through joint ventures, are crucial for gaining acceptance and becoming key suppliers for European EV makers. This localization strategy is driven by the need to create products that meet the specific demands and preferences of overseas drivers, as designing solely in China may not achieve product superiority in other regions. CATL, for example, recently opened a battery after-sales service center in Riyadh.
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