Prime suspect: Australia sues Amazon over ‘unfair’ streaming ad terms

Australia’s competition regulator said on Tuesday it had taken Amazon’s Australian ‌unit to court, alleging its Prime subscription contracts contained unfair terms that allowed the company to add advertising to its video streaming platform.The Australian Competition and Consumer Commission (ACCC) alleged that between November 2023 and August 2025, Amazon-Australia" class="entity-link entity-organization" data-entity-id="155177" data-entity-type="organization">Amazon Australia used unfair Prime Video contract terms to make negative changes for over ⁠1 million annual subscribers without offering compensation.“We allege that Amazon-au" class="entity-link entity-organization" data-entity-id="155179" data-entity-type="organization">Amazon AU included multiple ‌unfair terms in its contracts with Australian annual Prime subscribers, and it then relied on some of these terms to bring ‌ads onto Amazon Prime Video,” ACCC Chair Gina Cass-Gottlieb said.