Hong Kong beauty operators warn tighter rules may deal ‘blow to our trade’

Hong Kong's government is proposing amendments to the Trade Descriptions Ordinance to enhance consumer protection regarding prepaid beauty and fitness contracts. This initiative, launched on Monday, includes a two-month public consultation period. Key proposed changes involve a seven-day cooling-off period and a 14-day refund window for consumers. Beauty and fitness operators have expressed concern, arguing that these stricter regulations, including caps on administrative fees, do not reflect their operational realities and could negatively impact their businesses. The government's aim is to address persistent complaints about unfair practices and high-pressure sales tactics in the industry.