Hong Kong rail operator taps star power to promote safer escalator use

Hong Kong's MTR Corporation has launched a new advertising campaign to promote safer escalator use, featuring veteran actor Kent Cheng Jak-si. The campaign aims to discourage the common commuter habit of walking on escalators, which has been linked to over 500 accidents annually. The promotional video, to be shown in stations and on social media, shows the 75-year-old actor demonstrating safe escalator practices. While the MTR has historically encouraged "stand on the right, walk on the left," they are now urging passengers to "stand on both sides" to improve safety. This initiative seeks to reverse a long-standing norm that has contributed to a significant number of escalator-related incidents.