Musk son’s viral tiger-head bag shines light on China’s US$14.8b heritage e-commerce

Sales of intangible heritage products are on the rise, highlighted by the online frenzy sparked by Elon Musk’s six-year-old son Little X wearing a Chinese-style silk jacket and carrying a tiger-head bag in May, when they accompanied US President Donald Trump on a state visit to Beijing.The surge is part of a wider boom, with industry data showing intangible cultural heritage and traditional handicraft goods had reached an annual transaction value of 100 billion yuan (US$14.8 billion) across major e-commerce platforms Taobao and Tmall last year.More than 7,000 pieces of the bag, priced at 398 yuan each, had been sold so far, according to its producer, inspiring others to try to cash in on China’s cultural icons.