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THU · 2026-01-22 · 11:00 GMTBRIEF NSR-2026-0122-9648
News/Complaints against Hong Kong property agents outpace home sa…
NSR-2026-0122-9648News Report·EN·Economic Impact

Complaints against Hong Kong property agents outpace home sales as market rebounds

In 2025, complaints against Hong Kong property agents surged 56% to 253 cases, outpacing the 18.3% rise in residential property transactions, according to the Estate Agents Authority (EAA). The primary cause of complaints was non-compliant advertising, particularly inaccurate online property photos or listings published without owner consent, which nearly tripled to 81 cases.

Peggy YeSouth China Morning PostFiled 2026-01-22 · 11:00 GMTLean · Center-RightRead · 2 min
Complaints against Hong Kong property agents outpace home sales as market rebounds
South China Morning PostFIG 01
Reading time
2min
Word count
278words
Sources cited
2cited
Entities identified
2entities
Quality score
100%
§ 01

Briefing Summary

AI-generated
NEWSAR · AI

In 2025, complaints against Hong Kong property agents surged 56% to 253 cases, outpacing the 18.3% rise in residential property transactions, according to the Estate Agents Authority (EAA). The primary cause of complaints was non-compliant advertising, particularly inaccurate online property photos or listings published without owner consent, which nearly tripled to 81 cases. Despite the increase in complaints, the EAA took disciplinary action against 319 licensees, including license suspensions and revocations, and collected approximately HK$4.7 million in fines. The rise in complaints occurred during a period of increased market activity, with overall property registrations exceeding 80,700 and residential sales reaching a six-year high. The EAA chairman attributed the increase to the higher volume of transactions.

Confidence 0.90Sources 2Claims 5Entities 2
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Article analysis

Model · rule-based
Framing
Economic Impact
Legal & Judicial
Tone
Measured
AI-assessed
CalmNeutralAlarmist
Factuality
0.80 / 1.00
Factual
LowHigh
Sources cited
2
Limited
FewMany
§ 03

Key claims

5 extracted
01

The biggest source of complaints was non-compliant advertising, which nearly tripled to 81 cases from 30 in 2024.

statisticEstate Agents Authority (EAA)
Confidence
1.00
02

First-hand private home sales jumped 22 per cent to 20,564 units – a six-year high.

statisticCentaline Property Agency
Confidence
1.00
03

Hong Kong recorded 80,702 property registrations in 2025.

statisticCentaline Property Agency
Confidence
1.00
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The EAA opened 253 complaint cases in 2025, up from 162 in 2024.

statisticEstate Agents Authority (EAA)
Confidence
1.00
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Complaints against Hong Kong property agents jumped 56 per cent in 2025.

statisticEstate Agents Authority (EAA)
Confidence
1.00
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Full report

2 min read · 278 words
Complaints against Hong Kong property agents jumped 56 per cent in 2025, outpacing the rise in property transactions, as a reviving housing market exposed pressure points in industry practices, according to the Estate Agents Authority (EAA).The EAA said it opened 253 complaint cases in 2025, up from 162 in 2024, even as overall residential transactions rose 18.3 per cent year on year. The faster growth in complaints suggests tensions between agents and consumers intensified more sharply than the market’s recovery.“When there are more transactions, there will naturally be more complaints,” EAA chairman Simon Siu Chak-yu said on Thursday, playing down the surge while highlighting stronger market activity in 2025 following several years of subdued sales.The biggest source of complaints was non-compliant advertising, which nearly tripled to 81 cases from 30 in 2024, the EAA said. Most involved inaccurate property photos or s published without the owner’s written consent. Online platforms accounted for 77 of the cases, up from 27 the year before.Hong Kong recorded 80,702 property registrations in 2025, including residential, parking spaces and commercial properties, according to Centaline Property Agency. Of these, 62,832 were residential properties. First-hand private home sales jumped 22 per cent to 20,564 units – a six-year high – while second-hand private home transactions increased 18 per cent to nearly 39,900 units, the strongest level in four years.Hong Kong recorded more than 80,700 property registrations in 2025, including residential, parking spaces and commercial properties. Photo: Elson LiAmid the increase in complaints, the authority took disciplinary action against 319 licensees or former licensees during the year, suspending nine licences and revoking 83. Total fines imposed reached about HK$4.7 million (US$600,000), all paid to the government.
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Entities

2 identified
Key playerOppositionContextPositiveNeutralNegative
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Keywords & salience

9 terms
complaints
1.00
property agents
0.90
property transactions
0.80
hong kong
0.80
estate agents authority
0.70
housing market
0.70
non-compliant advertising
0.70
residential properties
0.60
disciplinary action
0.50
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