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TUE · 2026-07-28 · 15:53 GMTBRIEF NSR-2026-0728-96839
News/Ex-FIFA chief Blatter blasts plan to sel/FIFA plan for Kushner-backed $20 billion operation to run Wo…
NSR-2026-0728-96839News Report·EN·Economic Impact

FIFA plan for Kushner-backed $20 billion operation to run World Cup meets fury from Europe’s UEFA

FIFA President Gianni Infantino has proposed creating a new company, FIFA Forward Enterprise (FFE), valued at $20 billion, to run major competitions like the World Cup and Club World Cup with private investors, including Thrive Eternal, launched by Joshua Kushner. This plan, aimed at funding development programs, was announced Tuesday and immediately met with strong opposition from UEFA, Europe's soccer governing body.

By  GRAHAM DUNBARAssociated Press (AP)Filed 2026-07-28 · 15:53 GMTLean · CenterRead · 3 min
FIFA plan for Kushner-backed $20 billion operation to run World Cup meets fury from Europe’s UEFA
Associated Press (AP)FIG 01
Reading time
3min
Word count
664words
Sources cited
3cited
Entities identified
12entities
Quality score
100%
§ 01

Briefing Summary

AI-generated
NEWSAR · AI

FIFA President Gianni Infantino has proposed creating a new company, FIFA Forward Enterprise (FFE), valued at $20 billion, to run major competitions like the World Cup and Club World Cup with private investors, including Thrive Eternal, launched by Joshua Kushner. This plan, aimed at funding development programs, was announced Tuesday and immediately met with strong opposition from UEFA, Europe's soccer governing body. UEFA stated that FIFA competitions are not for sale and criticized the lack of transparency in the proposed deal. FIFA maintains the plan is about democratizing football worldwide and that its 211 member federations must approve any such proposal, with potential access to capital. The plan has also raised concerns due to existing political ties between Infantino and former U.S. President Donald Trump, whose brother-in-law is involved with Thrive Eternal.

Confidence 0.90Sources 3Claims 5Entities 12
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Article analysis

Model · rule-based
Framing
Economic Impact
Political Strategy
Tone
Mixed Tone
AI-assessed
CalmNeutralAlarmist
Factuality
0.80 / 1.00
Factual
LowHigh
Sources cited
3
Well sourced
FewMany
§ 03

Key claims

5 extracted
01

Jared Kushner, brother of Joshua Kushner, is a son-in-law of U.S. President Donald Trump.

factualArticle
Confidence
1.00
02

Investors in the FFE would include Thrive Eternal, launched by Joshua Kushner.

factualArticle
Confidence
1.00
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FFE aims to raise up to $4.2 billion later this year based on an initial equity valuation of $20 billion.

statisticFIFA
Confidence
1.00
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UEFA stated, 'It is not FIFA’s to sell. None of us are the owners of football.'

quoteUEFA
Confidence
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FIFA plans to create a $20 billion company, FIFA Forward Enterprise (FFE), to run the World Cup and Club World Cup.

factualFIFA
Confidence
1.00
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Full report

3 min read · 664 words
FIFA plan for Kushner-backed $20 billion operation to run World Cup meets fury from Europe’s UEFA 1 of 2 | President Donald Trump, left, speaks with FIFA President Gianni Infantino as confetti falls at the conclusion of the World Cup championship final soccer match between Spain and Argentina in East Rutherford, N.J., Sunday, July 19, 2026. (AP Photo/Jacquelyn Martin) 2 of 2 | FIFA President Gianni Infantino and President Donald J. Trump present the trophy to Spain’s Rodri (16) after the World Cup final soccer match between Spain and Argentina in East Rutherford, N.J., near New York, Sunday, July 19, 2026. (AP Photo/Matt Rourke) 1 of 2 | President Donald Trump, left, speaks with FIFA President Gianni Infantino as confetti falls at the conclusion of the World Cup championship final soccer match between Spain and Argentina in East Rutherford, N.J., Sunday, July 19, 2026. (AP Photo/Jacquelyn Martin) 1 of 2 President Donald Trump, left, speaks with FIFA President Gianni Infantino as confetti falls at the conclusion of the World Cup championship final soccer match between Spain and Argentina in East Rutherford, N.J., Sunday, July 19, 2026. (AP Photo/Jacquelyn Martin) Add AP News on Google Add AP News as your preferred source to see more of our stories on Google. Share 2 of 2 | FIFA President Gianni Infantino and President Donald J. Trump present the trophy to Spain’s Rodri (16) after the World Cup final soccer match between Spain and Argentina in East Rutherford, N.J., near New York, Sunday, July 19, 2026. (AP Photo/Matt Rourke) 2 of 2 FIFA President Gianni Infantino and President Donald J. Trump present the trophy to Spain’s Rodri (16) after the World Cup final soccer match between Spain and Argentina in East Rutherford, N.J., near New York, Sunday, July 19, 2026. (AP Photo/Matt Rourke) Add AP News on Google Add AP News as your preferred source to see more of our stories on Google. Share Updated [hour]:[minute] [AMPM] [timezone], [monthFull] [day], [year] GENEVA (AP) — FIFA President Gianni Infantino’s plan to create a $20 billion company running the World Cup with private investors including the Kushner family was announced Tuesday — and immediately attacked by European soccer body UEFA.“It is not FIFA’s to sell,” UEFA said in a statement. “None of us are the owners of football.”Infantino’s plans to form FIFA-forward-enterprise" class="entity-link entity-organization" data-entity-id="173293" data-entity-type="organization">FIFA Forward Enterprise (FFE) running competitions like the World Cup and Club World Cup were first reported by The Times of London and the Financial Times.FIFA said in a statement that FFE would raise up to $4.2 billion later this year to help fund development programs “based on an initial equity valuation of $20 billion by carefully selecting long-term investors who will purchase minority, non-controlling interests.”FIFA is working with J.P. Morgan while investors would include Thrive Eternal launched by Joshua Kushner, whose brother Jared Kushner is a son-in-law of U.S. President Donald Trump. The men’s World Cup that finished this month only deepened the political and personal ties between Trump and Infantino, and fueled concerns about those ties including from UEFA.“The soul and governance of football are not assets to trade — especially with zero transparency as to who gains financially,” UEFA said Tuesday, responding to the reports of selling stakes in FIFA competitions. 3 MIN READ 1 MIN READ 3 MIN READ FIFA is currently a Swiss-based not-for-profit association of its 211 national member federations worldwide.Those 211 members must approve any plan and would get the chance “to access up to $20 million in one-off capital,” FIFA said. “This is about the democratization of football worldwide,” Infantino said in a FIFA statement.UEFA, however, said it took reports of the project “extremely seriously. So should every national Football Association.”“This crosses a line that football’s governing institutions should never cross,” said UEFA, which comprises 55 of the FIFA members.___ AP soccer: https://apnews.com/hub/soccer and AP World Cup coverage Dunbar is an Associated Press sports news reporter in Geneva, Switzerland. He focuses on the governing bodies, institutions and politics of international sports.
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Entities

12 identified
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Keywords & salience

9 terms
world cup
1.00
fifa
1.00
uefa
0.90
kushner family
0.80
private investors
0.70
soccer
0.60
fifa forward enterprise
0.50
football ownership
0.50
gianni infantino
0.40
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Topic connections

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