China’s Pop Mart opens new store in Singapore’s Sentosa amid slowing domestic sales

Chinese toymaker Pop Mart International ramped up its global expansion on Wednesday by opening a new store on Singapore’s Sentosa Island – alongside its first overseas Pop Bakery dessert store in the same venue – with observers predicting that more overseas locations would help drive growth, especially those in underpenetrated markets.The launch comes amid softer domestic sales and normalising demand after a strong intellectual property (IP) cycle in 2025. Analysts said improved inventory availability has also reduced the scarcity-driven traffic that helped form the brand’s identity.After spending the past half-decade expanding in Singapore, Pop Mart opened its new stand-alone store directly opposite Singapore" class="entity-link entity-location" data-entity-id="135851" data-entity-type="location">Universal Studios Singapore. The two-floor space houses Pop Mart on the ground floor and its Pop Bakery line upstairs.Pop Mart has opened a new store in Sentosa, Singapore. Photo: Handout“The Sentosa store represents the future form of retailing for Pop Mart, with mixed-type offerings,” said Jeff Zhang, a senior equity analyst for Morningstar. “We expect Pop Mart to open more duplexes over the next few years.