Purple reign: how shade became British gardeners’ favourite
British gardeners are increasingly embracing purple hues, moving away from trends of grey paving and pristine lawns. Research by the Royal Horticultural Society (RHS) found that purple was the most preferred flower color among over 11,000 visitors at RHS Garden Wisley, followed closely by red.

Briefing Summary
AI-generatedBritish gardeners are increasingly embracing purple hues, moving away from trends of grey paving and pristine lawns. Research by the Royal Horticultural Society (RHS) found that purple was the most preferred flower color among over 11,000 visitors at RHS Garden Wisley, followed closely by red. Garden designers report clients are requesting bright colors, particularly purples, for more naturalistic planting inspired by meadows. Popular purple plants include lavender, salvias, catmint, alliums, and geraniums, which are appreciated for their aesthetic appeal and ability to attract pollinators. This shift towards bolder colors in gardens is also seen in public landscapes and is linked to the calming and joyful emotions colors can evoke.
Article analysis
Model · rule-basedKey claims
5 extractedPurple flower hues were the strongest preference, closely followed by red (25.24%) in an RHS experiment.
Purple is the most preferred flower colour in British gardens, accounting for 26.67% of preferences in an RHS experiment.
Purple is a popular garden colour because it combines well with other garden elements, attracts pollinators, and has a calming quality.
Garden designers report clients are increasingly requesting bright colours, particularly purples, moving away from minimalist trends.
Research suggests purples and blues evoke calm and relaxation, while yellows and oranges bring joy.