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SRCThe Guardian - World News
LANGEN
LEANCenter-Left
WORDS504
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SAT · 2026-08-01 · 12:00 GMTBRIEF NSR-2026-0801-98145
News/Purple reign: how shade became British gardeners’ favourite
NSR-2026-0801-98145News Report·EN·Human Interest

Purple reign: how shade became British gardeners’ favourite

British gardeners are increasingly embracing purple hues, moving away from trends of grey paving and pristine lawns. Research by the Royal Horticultural Society (RHS) found that purple was the most preferred flower color among over 11,000 visitors at RHS Garden Wisley, followed closely by red.

Helena HortonThe Guardian - World NewsFiled 2026-08-01 · 12:00 GMTLean · Center-LeftRead · 3 min
Purple reign: how shade became British gardeners’ favourite
The Guardian - World NewsFIG 01
Reading time
3min
Word count
504words
Sources cited
3cited
Entities identified
12entities
Quality score
100%
§ 01

Briefing Summary

AI-generated
NEWSAR · AI

British gardeners are increasingly embracing purple hues, moving away from trends of grey paving and pristine lawns. Research by the Royal Horticultural Society (RHS) found that purple was the most preferred flower color among over 11,000 visitors at RHS Garden Wisley, followed closely by red. Garden designers report clients are requesting bright colors, particularly purples, for more naturalistic planting inspired by meadows. Popular purple plants include lavender, salvias, catmint, alliums, and geraniums, which are appreciated for their aesthetic appeal and ability to attract pollinators. This shift towards bolder colors in gardens is also seen in public landscapes and is linked to the calming and joyful emotions colors can evoke.

Confidence 0.90Sources 3Claims 5Entities 12
§ 02

Article analysis

Model · rule-based
Framing
Human Interest
Environmental
Tone
Measured
AI-assessed
CalmNeutralAlarmist
Factuality
0.70 / 1.00
Factual
LowHigh
Sources cited
3
Well sourced
FewMany
§ 03

Key claims

5 extracted
01

Purple flower hues were the strongest preference, closely followed by red (25.24%) in an RHS experiment.

statisticRoyal Horticultural Society (RHS)
Confidence
0.95
02

Purple is the most preferred flower colour in British gardens, accounting for 26.67% of preferences in an RHS experiment.

statisticRoyal Horticultural Society (RHS)
Confidence
0.95
03

Purple is a popular garden colour because it combines well with other garden elements, attracts pollinators, and has a calming quality.

quoteTom Massey
Confidence
0.90
04

Garden designers report clients are increasingly requesting bright colours, particularly purples, moving away from minimalist trends.

quoteTom Massey, Laura Carey
Confidence
0.90
05

Research suggests purples and blues evoke calm and relaxation, while yellows and oranges bring joy.

factualunspecified research
Confidence
0.70
§ 04

Full report

3 min read · 504 words
If you manage to spot a garden in bloom this summer, beyond the strips of bleached and torched grass, there may be one colour you see more than any other: Purple, the horticultural hue of the season.Plants such as Lavender, Salvias and Catmint are in vogue, according to the Royal Horticultural Society (RHS), which conducted extensive research into the colours Britons best love to see in their gardens.In one experiment at RHS Garden Wisley’s Hilltop, more than 11,000 visitors were asked to choose their preferred shades. Purple flower hues accounted for the strongest preference (26.67%), closely followed by red (25.24%).Visitors look at the crops at Warwickshire Lavender farm. Photograph: Jacob King/PAThe Purple patch has surprised garden trend watchers and marks a departure from recent less dramatic trends. Grey hues have been very popular in home and garden design over the last few years.Tom Massey, an award-winning garden designer based in London, said clients wanted bright colours, particularly purples. He said: “We’ve moved away from the era of large expanses of decking, paving and lawn towards richer, more naturalistic planting inspired by meadows and natural plant communities.”More natural, colourful garden styles are growing in popularity. Photograph: Ros Crosland/AlamyLaura Carey, who co-owns Carey garden designs with her husband, Joe, has found that Purple is the most popular colour with her clients, too. She said: “Purple is a favourite across the board with all of our clients. There are so many Purple flowering plants to choose from, including national favourites like Lavender, alliums and geraniums.”Catmint is also a popular Purple plant. Photograph: John Glover/AlamyMassey added: “Purple has always been a hugely important colour in gardens because it combines beautifully with greens, silvers and the buff tones of ornamental grasses. It also attracts pollinators and tends to have a calming quality. Plants like Salvias, nepetas, alliums and Lavender remain incredibly popular for exactly those reasons.”The popularity of the colour may be related to the emotions it evokes in humans. Other research found that purples and blues evoke a sense of calm and relaxation, and yellows and oranges bring joy.Massey said: “I think people are becoming much more confident with colour generally. You can see this in high-profile public landscapes that have proved hugely popular, such as Queen Elizabeth Olympic Park in London, parts of the High Line in New York, and the seasonal displays and borders at RHS gardens like Wisley, where bold combinations of colour are used to create planting schemes that are both beautiful and ecologically rich.”Salvia nachtvlinder. Photograph: Elf Photography/AlamyThe findings were published in the study Flower Power: How favourite flower colours shape how we feel in Acta Psychologica.Dr Ashby Sachs, a wellbeing fellow at the RHS, said: “Colour is a key consideration when it comes to garden design, but little is known about how it interacts with our sense of wellbeing. That different shades of colour can elicit an anticipated emotional response in people is incredibly useful when it comes to designing spaces for specific purposes and people such as in schools and hospitals.”
§ 05

Entities

12 identified
§ 06

Keywords & salience

9 terms
purple gardening
1.00
garden design trends
0.90
royal horticultural society
0.80
plant popularity
0.70
naturalistic planting
0.60
colour psychology
0.50
lavender
0.40
salvias
0.40
catmint
0.40
§ 07

Topic connections

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