Why is Trump Media selling early access to Trump's Truth Social posts?

Trump Media is reportedly offering a premium service that provides early access to posts from influential accounts on Truth Social. This service, which is said to cost up to $100,000 per month, allows subscribers to view these posts milliseconds before they are made publicly available online. The article does not specify when this service began or where it is being offered, but it focuses on the "what" and "why" of this new revenue stream for Trump Media. The primary benefit for subscribers appears to be gaining an immediate advantage by seeing content from prominent figures on the platform ahead of the general user base.