After Ref Cam lights up World Cup, what’s next for Lenovo’s AI tech in football?
Lenovo, after the success of its Ref Cam technology at the recent FIFA World Cup, is planning to expand its AI applications in football. The company is developing digital twins for all 1,248 players to improve semi-automated offside technology for the 2026 World Cup, which is being called "the first AI World Cup." Lenovo is also introducing an analytical tool designed to "democratise football" and is exploring further AI integrations with FIFA for future tournaments.

Briefing Summary
AI-generatedLenovo, after the success of its Ref Cam technology at the recent FIFA World Cup, is planning to expand its AI applications in football. The company is developing digital twins for all 1,248 players to improve semi-automated offside technology for the 2026 World Cup, which is being called "the first AI World Cup." Lenovo is also introducing an analytical tool designed to "democratise football" and is exploring further AI integrations with FIFA for future tournaments. The goal is to bring this technology into the mainstream of the sport.
Article analysis
Model · rule-basedKey claims
5 extractedKen Wong stated Lenovo is exploring with Fifa what else they can bring to future tournaments.
Lenovo created the Ref Cam for the Fifa World Cup.
Lenovo aims to bring their technology into the football mainstream.
Lenovo is building digital twins for 1,248 players for semi-automated offside technology in the 2026 World Cup finals.
Lenovo is planning to use AI technology for the next Women's World Cup in Brazil.