‘This is not hijab’: Uniqlo Malaysia’s line leaves modest fashion fans hot under collar

Uniqlo’s new stand-alone hijab line for Malaysia was meant to expand the Japanese clothing giant’s reach in one of Southeast Asia’s most prominent modest-wear markets, but its initial marketing has been met with online controversy.Ahead of the exclusive launch next Monday, teaser images posted on Uniqlo-Malaysia" class="entity-link entity-organization" data-entity-id="179597" data-entity-type="organization">Uniqlo Malaysia’s social media showing the scarves wrapped turban-like around the head, leaving parts of the neck and upper chest visible, triggered debate over whether the campaign reflected Muslim dress expectations, as well as counter-criticism that the backlash had veered into moral policing.“This is not hijab,” one Malaysian social media user declared, while others accused the retailer of using the term too loosely as the product was “too short” for modesty.