Savile Row

Savile Row, a street in Mayfair, central London, is globally recognized as the historic heart of British tailoring. However, it is also gaining new significance as the location of a major upcoming visitor attraction related to the iconic band, The Beatles. Specifically, 3 Savile Row, the former headquarters of The Beatles' record label, Apple Corps, is being transformed into a seven-storey fan experience. This building holds historical importance for the band, as it was the site of their final public performance on its rooftop in 1969. Apple Corps has re-acquired the building, and the new Beatles fan experience is slated to open in 2027. This development highlights Savile Row's evolving relevance, blending its traditional legacy with contemporary cultural landmarks.