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Southern district, Hong Kong: Luxury property market sees celebrity buyers and developer incentives.

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The Southern district of Hong Kong is currently a focal point for the luxury property market, attracting significant attention from both high-profile individuals and property developers. Recent news highlights the purchase of a HK$182.53 million (US$23.29 million) home by Hong Kong singer Eason Chan in Shouson Hill, placing him among other celebrities investing in the area's upscale real estate. This trend is further fueled by developers like K&K Property, who are employing innovative marketing strategies, such as offering Mercedes-Benz car giveaways, to entice buyers for their high-end developments like One Stanley. These activities underscore a resurgence in the luxury property segment within the Southern district, making it a noteworthy location for real estate investment and celebrity residency.
Last updated: July 1, 2026