Afflelou

Afflelou is an optical retail chain. They are newsworthy due to their entry into the connected glasses market, positioning them alongside competitors like Krys and established tech companies such as Meta (partnered with Ray-Ban and Oakley). This move signals a broader trend of optical retailers seeking to capitalize on the growing demand for wearable technology. The recent development involves Afflelou launching their own model of connected glasses, aiming to democratize access to this technology by offering alternatives to higher-priced options. This competition among optical retailers highlights the increasing relevance of connected glasses as both a fashion accessory and a functional device, potentially transforming the eyewear industry.