B Lab

B Lab is a non-profit organization that was founded in 2006 in Berwyn, Pennsylvania, by Andrew Kassoy, Jay Coen Gilbert and Bart Houlahan. B Lab created, and awards, the B corporation certification for for-profit organizations. The "B" stands for beneficial and indicates that the certified organizations voluntarily meet certain standards of transparency, accountability, sustainability, and performance, with an aim to create value for society, not just for traditional stakeholders such as the sha