Barlovento Comunicación

Barlovento Comunicación is a consultancy firm that provides audience measurement and analysis for the television industry in Spain. They are newsworthy because their monthly reports are used to track the performance of different television channels and programs. Recent news articles cite Barlovento Comunicación's data to report on audience share trends, such as Antena 3 maintaining its lead in viewership for 19 consecutive months, followed by La 1 achieving its best March ratings in 14 years. Their reports also indirectly relate to program changes, such as the return of 'Masterchef' and the channels airing holiday-themed movies. Barlovento's data is significant because it reflects the current state of television consumption in Spain and influences decisions made by broadcasters and advertisers.