Choice

Choice is an Australian consumer advocacy group that conducts product testing and advocates for consumer rights and protection. They are currently newsworthy due to their recent investigations into sunscreen efficacy and laundry stain removers. Their sunscreen testing revealed that many popular brands failed to meet advertised SPF claims, prompting the Australian sunscreen regulator to propose industry reforms. This follows a 'product scandal' where numerous sunscreens were removed from shelves. Separately, Choice's testing of laundry stain removers highlighted the effectiveness of a budget-friendly product from Aldi, while some name-brand products performed poorly. Choice's work is significant because it provides consumers with independent and reliable information to make informed purchasing decisions and holds manufacturers accountable for product claims and safety standards.