Choose Paris Region

Choose Paris Region is the agency responsible for promoting the Île-de-France region (which includes Paris) and attracting foreign investment and tourism. Recent news highlights their role in assessing the economic impact of major events. They are newsworthy due to their analysis of the economic impact of events like Céline Dion's concerts, estimated to generate between €180 and €300 million, attracting a significant number of international visitors. They also reported on the impact of the Olympics on tourism in 2025, noting a modest 1% increase in visitor numbers but record spending, particularly from American and British tourists. This underscores their importance in understanding and communicating the economic benefits of tourism and major events to the region.