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Coles

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Coles, Australia's second-largest supermarket chain, faces scrutiny over profits and pricing practices.

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Coles, Australia's second-largest supermarket chain, is currently newsworthy due to a combination of financial performance and legal challenges. Recent reports indicate a 12.5% jump in underlying profit to $676 million for the six-month period. However, this profit increase coincides with scrutiny from consumer watchdogs regarding the supermarket's pricing practices. The ACCC (Australian Competition and Consumer Commission) has accused Coles of engaging in 'utterly misleading' discount promotions, specifically with its 'Down Down' campaign, alleging that price increases were disguised as discounts on numerous products. Coles is defending its pricing in federal court, arguing its promotions were 'fair dinkum'. Furthermore, Coles, along with other major supermarkets, is facing criticism regarding per-unit pricing of fruit and vegetables, with consumer advocates calling for greater transparency. The company is also reportedly unhappy about potential new regulations targeting supermarkets.
Last updated: May 2, 2026