
C
Coles
Organization CompanyColes, Australia's second-largest supermarket chain, faces scrutiny over profits and pricing practices.
Mentions:1
7 Days:0
About
Coles, Australia's second-largest supermarket chain, is currently newsworthy due to a combination of financial performance and legal challenges. Recent reports indicate a 12.5% jump in underlying profit to $676 million for the six-month period. However, this profit increase coincides with scrutiny from consumer watchdogs regarding the supermarket's pricing practices. The ACCC (Australian Competition and Consumer Commission) has accused Coles of engaging in 'utterly misleading' discount promotions, specifically with its 'Down Down' campaign, alleging that price increases were disguised as discounts on numerous products. Coles is defending its pricing in federal court, arguing its promotions were 'fair dinkum'. Furthermore, Coles, along with other major supermarkets, is facing criticism regarding per-unit pricing of fruit and vegetables, with consumer advocates calling for greater transparency. The company is also reportedly unhappy about potential new regulations targeting supermarkets.
Last updated: May 2, 2026
Recent Coverage


Coles put commercial interests above its customers – and was caught red-handed

Court rules Coles misled shoppers with its ‘Down Down’ discount campaign

Australia politics live: Albanese denies tax reforms aimed at courting votes from growing gen Z cohort

Supermarket foods claiming to be ‘natural’ or ‘sustainable’ mostly just using marketing terms, researchers find

Consumer watchdog zeroes in on Woolworths’ allegedly fake discounts as it meets supermarket giant in court

Australia news live: Coles profits up amid watchdog scrutiny; fungus deaths at RPA hospital ‘shocking’, minister says

Coles tells court its Down Down promotions were ‘fair dinkum’ discounts and did not mislead shoppers

Coles offered ‘utterly misleading’ discounts ACCC argues in federal court case
