Datum

Datum is a Peruvian polling firm that conducts surveys and exit polls, particularly during election periods. They are newsworthy due to their involvement in predicting the outcomes of the recent Peruvian presidential election. Recent polls conducted by Datum, along with Ipsos, indicated that Keiko Fujimori was leading with approximately 16% of the vote, giving her a lead over several other candidates vying for the second spot in the runoff election. Their exit polls also confirmed Fujimori's lead. Datum's work is significant because it provides insights into voter preferences and helps to shape public understanding of the political landscape in Peru. Their predictions are closely watched by political analysts and the public alike to gauge the potential outcome of the elections.