Es Fascinante

Es Fascinante is a multi-brand platform dedicated to promoting and commercializing Spanish designer fashion. Co-founded by Valentina S. Zuloaga, the platform aims to elevate Spanish designers and connect them with global buyers. The organization is currently newsworthy due to Zuloaga's recent appointment as the creative director of Mercedes Benz Fashion Week Madrid. This marks a significant shift for the event, formerly known as Cibeles, as Es Fascinante is the only store promoting and selling national designer fashion. This development suggests a renewed focus on showcasing and supporting Spanish talent within the fashion industry. Furthermore, Es Fascinante's efforts to encourage designers to value and price their craftsmanship appropriately, rather than undercutting themselves in comparison to international brands, highlights its commitment to fostering a sustainable and thriving ecosystem for Spanish fashion.