Gen Z

Gen Z, generally defined as those born between 1997 and 2012, is currently a prominent subject in news due to their evolving behaviors and the challenges they face. They are the first generation of true digital natives, heavily influenced by social media and constant internet connectivity, leading to concerns about impulse control and the blurring of lines between the digital and physical worlds. News also highlights Gen Z's shifting attitudes towards adulthood milestones, influenced by economic factors like housing costs. Binge drinking rates are rising among this age group, challenging previous perceptions. Furthermore, they are entering a job market increasingly threatened by AI, causing anxiety about job security. Interestingly, Gen Z is also driving a resurgence of interest in early 2000s music. Their lifestyle is also shifting towards subscription-based services, reflecting a move away from traditional ownership. Finally, they are also developing their own cultural trends, such as mocking Millennial styles.