Gen Z

Gen Z, generally defined as those born between 1997 and 2012, is currently a prominent subject in news due to their growing influence on various aspects of society. As digital natives, they are shaping trends in areas like entertainment, technology, and even the workplace. Recent articles highlight their impact on the resurgence of 2000s music, their susceptibility to social media's influence, and their evolving consumer habits, particularly the embrace of subscription-based services over traditional ownership. Furthermore, anxieties surrounding AI's impact on future employment are prevalent among this generation. Their interactions with older generations, including playful mockery of Millennial styles, also generate news. Gen Z's digital fluency, consumer preferences, and concerns about the future make them a significant demographic to watch in understanding societal shifts.