Goop

Goop is a wellness and lifestyle brand and company founded by American actress Gwyneth Paltrow. It was launched in September 2008 as a weekly e-mail newsletter providing New Age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect". Goop later expanded into e-commerce, collaborating with fashion brands, hosting pop-up shops, holding a "wellness summit", and launching a print magazine, podcast, and docuseries on Netflix.