Hybe

Hybe is the South Korean entertainment company that manages the globally popular K-pop group BTS. The company is currently newsworthy due to BTS's recent comeback after a four-year hiatus. This comeback includes a concert in Seoul, which was broadcast on Netflix and viewed by 18.4 million people worldwide. However, the number of attendees at the free concert in Gwanghwamun Square was lower than expected, leading to a drop in Hybe's share prices. The group has also announced a world tour spanning 2026 and 2027. The high demand for tickets has even led the President of Mexico to request additional BTS concerts in her country, highlighting the group's and Hybe's significant global influence and cultural impact.