Italian Competition Authority

The Italian Competition Authority is a regulatory body responsible for enforcing competition law and protecting consumer interests in Italy. It investigates companies suspected of engaging in anti-competitive practices, misleading advertising, or other behaviors that harm consumers or distort the market. The Authority is currently in the news for launching an investigation into beauty brands Sephora and Benefit Cosmetics, owned by LVMH. The investigation focuses on concerns that these brands may be using covert marketing strategies to promote skincare products, including anti-aging creams, serums, and face masks, to young girls, potentially fueling an unhealthy obsession with skincare known as "cosmeticorexia." The Authority suspects these promotions, some targeting children under 12, may encourage compulsive purchases and negatively impact mental health. This investigation highlights the Authority's role in safeguarding vulnerable consumers and ensuring responsible marketing practices, particularly in industries targeting young audiences.