Italian Competition Authority (AGCM)

The Italian Competition Authority (AGCM) is a regulatory body responsible for enforcing competition laws in Italy. Recently, they launched an investigation into luxury beauty brands Sephora and Benefit, as well as their parent company LVMH, over allegations of targeting children with skincare products through influencer marketing. This move highlights concerns about the exploitation of minors in advertising and the need for stricter regulations to protect young consumers. The AGCM's actions demonstrate their commitment to ensuring fair competition and consumer protection in the beauty industry.