ITVX

ITVX is a video-on-demand service operated by ITV, a public service broadcaster in the United Kingdom. It is newsworthy because it, along with other streaming platforms like Netflix, Disney+, and Prime Video, will be subject to stricter regulation by Ofcom, the UK's media regulator. This enhanced regulation aims to bring streaming services under the same level of scrutiny as traditional broadcasters such as the BBC and ITV itself. The new regulatory regime will require ITVX to adhere to specific standards, although the articles provided do not specify what those standards are. This development is significant as it reflects a growing trend towards regulating streaming services to ensure they meet certain standards and obligations, similar to those imposed on traditional television channels.