Jaecoo

Jaecoo is a car brand belonging to the Chinese automotive group Chery. It's newsworthy due to its recent expansion into European markets, particularly Spain and France, as part of Chery's broader strategy to increase its presence in Europe. Recent developments include the brand's introduction in France, as highlighted by interviews with Chery's commercial director, Lionel French Keogh. In Spain, Jaecoo is already established alongside Chery's other brand, Omoda, and the group aims to further grow its market share with the upcoming launch of a new premium brand, Lepas, in 2026. Chery anticipates significant sales growth in Spain, aiming for over 40,000 car sales by 2026. Jaecoo's relevance lies in the increasing competition from Chinese automakers in the European market, offering consumers new vehicle options, including plug-in hybrid SUVs.