Jaecoo

Jaecoo is a brand under the Chinese automotive group Chery. Recent news highlights Chery's expansion into European markets, specifically France and Spain, with Jaecoo being a key component of this strategy. Lionel French Keogh, Chery's commercial director, discussed the arrival of Chery, including the Jaecoo model, in France, emphasizing it as an opportunity for consumers. In Spain, Chery aims to significantly increase sales by 2026, leveraging its existing brands Omoda and Jaecoo, and introducing a new premium brand, Lepas. Omoda Motors Spain, the subsidiary that successfully launched Omoda and Jaecoo in Spain, will also oversee the introduction of Lepas. This expansion underscores Chery's ambition to establish a strong presence in the European automotive market.