Jive

Jive Records is an American record label owned by Sony Music Entertainment, a subsidiary of the Japanese conglomerate Sony. Clive Calder originally founded the label in 1981 as a subsidiary of the Zomba Group. In the US, the label had offices in New York City and Chicago. Jive was best known for its successes with hip hop, R&B, and dance acts in the 1980s and 1990s, along with teen pop and boy bands during the late 1990s and early 2000s, including most famously Britney Spears.