Li Ning

Li Ning is a major Chinese sportswear company. It is currently newsworthy due to its ambitious marketing push in Europe, coinciding with the 2026 Winter Olympics in Milan and Cortina. The company is supplying the Chinese national team with clothing and gear, having returned as the official partner of the Chinese Olympic Committee. This expansion comes at a time when China's sportswear sector has shown surprising growth, defying soft consumer spending and a warm winter. Retail sales in the sector picked up in the first two months of 2026, exceeding expectations due to policy support and Chinese New Year demand. Li Ning's European expansion signifies the growing ambition and competitiveness of Chinese sports brands on the global stage.