Milka

While the provided articles don't explicitly mention "Milka" by name, they discuss the broader context of chocolate price increases, particularly for Easter-themed products. These articles highlight that major chocolate brands are increasing prices significantly (up to 29% for some Easter bunnies), despite a decrease in cocoa prices. This is drawing scrutiny from consumer advocacy groups like UFC-Que Choisir, who point out that these brands are increasing their profit margins while store brands maintain stable prices. The timing is significant as it coincides with the Easter holiday, a peak season for chocolate consumption. The articles suggest that consumers are reacting to the higher prices by purchasing less chocolate, indicating a potential impact on sales for these major brands. If Milka is one of the brands contributing to these price hikes, it is likely facing similar consumer pushback and scrutiny.