Nutella

Nutella, a brand of hazelnut cocoa spread owned by Ferrero, has unexpectedly become newsworthy due to an appearance of a jar of Nutella floating inside the Orion spacecraft during NASA's Artemis II mission, the first crewed flight of the Artemis program aimed at returning humans to the Moon. The incident, captured during a live broadcast of the mission, quickly went viral on social media. While the appearance resembled a product placement, both Ferrero and NASA have stated that it was not a paid advertisement. The unexpected presence of the Nutella jar during such a high-profile event has generated significant media attention and online discussion, highlighting the brand's global recognition and sparking curiosity about how it ended up on the mission.