Ocado

Ocado is a UK-based online supermarket. It is currently newsworthy because it is one of several major supermarkets, including Marks & Spencer, Morrisons, Asda, and the Co-op, that are actively targeting shoppers using weight-loss drugs (GLP-1 agonists) with specialized food products. This trend, dubbed "Jab-uary," reflects a growing market for diet-specific foods catering to individuals using medications like Ozempic. While the provided articles don't offer specific details on Ocado's overall performance, they highlight the company's participation in this emerging market segment. The broader context reveals a competitive grocery landscape where discounters like Aldi and Lidl are gaining market share, potentially impacting traditional supermarkets. Ocado's relevance lies in its adaptation to changing consumer trends and its strategic focus on niche markets within the grocery sector.