Ocado

Ocado is a British online supermarket that is currently newsworthy due to its involvement in the emerging trend of supermarkets targeting shoppers using weight-loss drugs, specifically GLP-1 agonists. This initiative, dubbed "Jab-uary," involves stocking diet foods aimed at this demographic. While the provided articles do not focus primarily on Ocado's performance, they place Ocado within the context of the broader UK supermarket landscape. Other supermarkets like M&S, Morrisons, Asda, and the Co-op are also participating in this trend. The articles highlight the competitive pressures within the grocery market, with discounters like Aldi and Lidl gaining market share, while others like Asda and the Co-op are losing ground. Ocado's relevance lies in its adaptation to changing consumer trends and its participation in the evolving strategies of UK supermarkets.