Olympic Broadcasting Services

Olympic Broadcasting Services (OBS) is the organization responsible for providing the broadcast coverage of the Olympic Games to rights-holding broadcasters worldwide. They produce live and recorded content, ensuring that the Games are accessible to a global audience. OBS is in the news due to several recent events. Firstly, their partnership with Alibaba Cloud to integrate AI-powered tools, including large language models, into the digital infrastructure for the 2026 Milano Cortina Winter Games marks a significant advancement in Olympic broadcasting technology. This aims to enhance replays and other digital services. Secondly, controversies surrounding broadcast coverage, such as the Italian broadcaster's (Rai) alleged censorship of artwork during their Winter Olympics coverage, indirectly reflect on OBS as the provider of the core broadcast feed. Finally, the coverage of athlete injuries, such as Lindsey Vonn's, highlights the role of OBS in capturing and disseminating these moments to the world.