Omoda

Omoda is a Chinese automotive brand under the Chery Group, currently expanding its presence in the Spanish and European automotive markets. It's newsworthy due to the increasing influx of Chinese automotive manufacturers challenging established European brands. Omoda, along with its sister brand Jaecoo, is already established in Spain, and Chery plans to introduce a new premium brand, Lepas, in the first half of 2026 under the Omoda Motors Spain umbrella. This expansion is part of a broader strategy by Chery to strengthen its foothold in Europe. Omoda and Jaecoo's success in Spain is contributing to Chery's ambitious goal of achieving a 4% market share in the country by 2026, with projected sales exceeding 40,000 vehicles. The arrival of Lepas, featuring a PHEV SUV with a long range, further signifies Chery's commitment to offering diverse vehicle options to European consumers.