The V Foundation for Cancer Research

The V Foundation for Cancer Research is a United States nonprofit organization that provides financial support for cancer research. It was founded in 1993 by Jim Valvano, a college basketball coach and ESPN broadcaster, with the aim of advancing cancer research that may lead to improvements in treatment and outcomes. Announced during Valvano's speech at the inaugural ESPY Awards, the foundation's motto is "Don't Give Up... Don't Ever Give Up!"