Vue

Vue is a major European cinema chain, operating over 220 sites across eight countries, including the UK and Ireland. It is the largest privately owned cinema operator in Europe. The company is currently newsworthy due to two recent developments. First, a documentary film, seemingly counter-programmed against other releases, is experiencing 'soft' sales in Vue cinemas in the UK. Second, Coca-Cola is suing Vue after the cinema chain switched its soft drink supplier from Coca-Cola to PepsiCo. This switch followed a tender process initiated by Vue last year, with PepsiCo being selected as the exclusive supplier in March 2025. These events highlight Vue's position as a significant player in the European cinema market and the impact of its business decisions on both film distribution and the beverage industry.