YouGov

Organization

UK-based research and data analytics firm

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About

YouGov is a UK-based research and data analytics firm that conducts public opinion polls, surveys, and market research. The organization is newsworthy right now due to its recent studies on the decline of Britain's high streets and growing anxiety among young adults in the UK about jobs and the economy. Recent events include a study warning Labour of an election wipeout unless it addresses high street issues and research suggesting over seven in ten teens and young adults are anxious about their careers. YouGov's findings highlight the current state of public opinion and economic concerns in the UK, making them relevant to understanding the country's political landscape.
Last updated: January 28, 2026