Alexia Laroche-Joubert

Alexia Laroche-Joubert is a French television producer, best known for producing the reality TV show "Loft Story." She is currently newsworthy due to the death of Loana Petrucciani, a former star of "Loft Story," who passed away on March 25, 2026, at the age of 48. Laroche-Joubert has publicly commented on Loana's death, describing her as a "very intelligent and very sensitive woman" and "very touching." Her role as the producer of "Loft Story," the show that launched Loana's career and arguably ushered in the era of reality television in France, makes her perspective on Loana's life and struggles particularly relevant. The show, and specifically the infamous pool scene featuring Loana, remains a significant cultural touchstone in France.