Anthony Lau Chun-hon

Anthony Lau Chun-hon serves as the Executive Director of the Hong Kong Tourism Board. He is currently at the forefront of a new global tourism campaign titled "Only in Hong Kong." This initiative aims to reposition Hong Kong as a destination that offers immersive experiences, encouraging visitors to "feel" the city rather than just observe it. The campaign highlights diverse attractions, including traditional activities like mahjong, iconic transport such as trams, and lesser-known spots like hidden beaches, alongside modern venues like Kai Tak Stadium. Lau's role is crucial as the board strategically allocates a significant portion of its resources to overseas markets. This focus is intended to diversify the visitor demographic and attract high-spending overnight tourists. The campaign, set to launch by the end of April, will leverage social media and regional promotions to showcase Hong Kong's unique identity as a world city.