Benedetto Vigna

Benedetto Vigna is the CEO of Ferrari, a renowned Italian luxury sports car manufacturer. He is currently in the spotlight due to the recent launch of the company's first fully electric vehicle, the Luce. This development has generated significant attention and mixed reactions from both passionate enthusiasts and the financial market. While the Luce boasts impressive specifications, including a range of 329 miles and four motors, its minimalist design, conceived by former Apple design chief Jony Ive, has proven divisive among long-time Ferrari aficionados who associate the brand with the visceral experience of powerful petrol engines and distinctive engine sounds. The market's response was also notable, with Ferrari's share price experiencing a fall following the EV's unveiling. Vigna's leadership is thus being tested as Ferrari navigates the transition towards electrification while attempting to maintain its iconic brand identity and appeal to its core customer base.