Cha Eun-woo

Cha Eun-woo is a South Korean actor and K-pop star, known for his roles in K-dramas and as a member of the boy group Astro. He is currently newsworthy due to allegations of tax evasion. Recent reports suggest he may have avoided approximately 20 billion won (US$13 million) in taxes by establishing a shell company under his mother's name. This has led to significant repercussions, with several South Korean brands, including Shinhan Bank and skincare label Abib, removing or privatizing advertising campaigns featuring him. The allegations are similar to those recently made against fellow Fantagio artiste, Kim Seon-ho. The investigation and the subsequent brand reactions highlight the sensitivity surrounding financial transparency and ethical conduct among South Korean celebrities, impacting their public image and commercial appeal.