Chloé

Chloé is a fashion house that recently co-edited a book with Steidl, a publishing house. The book celebrates a Lithuanian tradition: an annual competition recognizing women with the longest hair. Photographer Francesca Allen documented the event in Kaunas, Lithuania, in 2024. The competition is framed as a symbol of female power, and the book pays homage to this tradition, showcasing women of all ages who participate. Chloé's involvement highlights the brand's interest in supporting artistic projects that celebrate cultural traditions and female empowerment. The book's publication brings attention to this unique Lithuanian custom and Chloé's role in its preservation and promotion through art.