Jordi Roca

Jordi Roca is one of the three Roca brothers who own and operate El Celler de Can Roca, a renowned restaurant. He is newsworthy because he, along with his brother Joan Roca, recently presented Salvador Illa, the President of the Generalitat (Catalan government), with a traditional 'mona de Pascua' (Easter cake). This cake, gifted during the Easter season in Catalonia, was specially designed to highlight the issue of housing, a prominent concern in public debate due to the difficulties young people face in accessing property ownership or rental housing. The event signifies the Roca brothers' engagement with current social issues and their use of their platform to draw attention to important matters within Catalonia. The presentation of the housing-themed 'mona' to a prominent political figure underscores the relevance of the housing crisis and the brothers' attempt to contribute to the conversation through their culinary art.