Julie Masino

Julie Masino, the Chief Executive Officer of Cracker Barrel Old Country Store, is stepping down from her position. Her departure comes nearly a year after the restaurant chain faced significant customer backlash over a proposed rebrand. The modernization efforts, which included an updated logo that removed a character named Uncle Herschel, were criticized by some customers on social media who labeled the chain as "woke," "sterile," and "soulless." Masino had been at the helm during this period of controversy. She will remain with the company until October in a transitional capacity. Her resignation marks the end of her tenure as CEO, a period notably defined by the public reaction to the company's branding changes.