Michael Preysman

Michael Preysman is the founder of Everlane, a clothing retailer known for its commitment to ethical sourcing and sustainable practices, positioning itself as an alternative to the fast-fashion industry. Recently, Everlane has become newsworthy due to its acquisition by Shein, a dominant force in fast fashion. This development is significant as it marks a major shift for a brand that built its reputation on opposing the very business model Shein embodies. The acquisition, confirmed via a letter to employees from CEO Alfred Chang, was not accompanied by a disclosed purchase price. The deal highlights a notable trend in the retail landscape, where established brands with different philosophies are being absorbed by larger, faster-moving competitors. Everlane's founding principles of transparency and ethical production are now under the umbrella of a company often criticized for its environmental impact and labor practices, raising questions about the future of its core values.