Richard Liu

Richard Liu is the founder of JD.com, a major Chinese e-commerce company. He is currently newsworthy due to his recent foray into the yacht industry. Liu has launched a nautical brand, Sea Expandary, with the aim of expanding China's yacht market. This venture includes a strategic framework agreement with a coastal entity to build out the industry. The goal is to make yachts more accessible to a broader range of consumers, moving beyond the traditional association with extreme wealth. This initiative is occurring amidst policy support for the domestic yachting market in China. While China has a large number of wealthy individuals, yachting hasn't seen the same level of popularity as in the West, making Liu's investment a potentially significant development for the industry's growth in the country.