Song Kyung-hee

Coupang, a major South Korean e-commerce giant incorporated in the United States, has been hit with a record $408 million fine by the Personal Information Protection Commission. This penalty stems from a significant data leak that allegedly exposed the personal information of over 30 million customers, making it the largest data breach in South Korea's history. The watchdog cited Coupang's failure to implement adequate safety measures and its delay in reporting the breach as key reasons for the substantial fine. The incident has also drawn attention from US lawmakers. The probe into the online retail platform concluded with this record-breaking penalty, highlighting the critical importance of data protection for large corporations operating in South Korea.